' They beckon children to write their names in the books - making them their own. On the front of every Golden Book, there's a name plate that reads, 'This book belongs to. Though not as ubiquitous as they once were, they are still around, and still much loved, says Muldrow. 5.0 out of 5 stars Best 1st birthday gift EVER Reviewed in the United States on September 22, 2023. How customer reviews and ratings work See All Buying Options. In 1942, the launch of Little Golden Books revolutionized children’s book publishing by making high-quality picture books available at affordable prices.More than 60 years later, many of the original Golden Book titles are still wildly popular, with The Poky Little Puppy topping the list of ten bestselling children’s books of all time. The books are now published by Penguin Random House. Poky Little Puppy (Little Golden Book) by Golden Books. In the '70s, Golden Books began getting some competition from inexpensive paperbacks by the '90s, the company went bankrupt. In the 1960s Golden Books drew criticism for their lack of racial diversity, and the creative teams behind the books worked to make them more inclusive. 'When I think of these famous Little Golden Books - like Tawny Scrawny Lion, Scuffy the Tugboat, The Shy Little Kitten - these books have a wit to them, a slyness that I think was very rare at the time. 'I think that sense of motion and wit - it really shines through the books,' says Muldrow. Your purchase helps support NPR programming. Close overlay Buy Featured Book Title Scuffy the Tugboat Author Gertrude Crampton, Tibor Gergely

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